When your client has taken decision to purchase your product it is the perfect time to make additional sale keeping in mind that your client is getting greater benefit from that. Sixty percent of all clients will increase if you do it right and offer true value.In...

To make sure you understand the difference between a tactic and a strategy, here are some simple, yet essential, definitions. A tactic is a method or technique used to achieve an immediate or short-term gain. You run ads or send direct mail pieces to get leads. You go...

Once upon a time there was a bus driver who owned that bus. He was very happy as he started earning good amount of money day by day. One fine day, one weightlifter type strong person entered the bus and said in a very loud and stern voice “Big John doesn’t pay for the...

Not trying to understand Your Client, Their Needs, And Desires This is really very important part of business which is not taken seriously specially by SMEs. I have seen in my experience most of the business people are pushing their products by advertising and other...

Elevate your company to a position of notable superiority over your competition In order to stand above the crowded marketplace, you or your company must offer your prospect or client a unique and distinctive benefit or advantage above and beyond that of your...